Before being a Brand, Giovanna Quaratino is meant to be a mind with a soul able to create, to craft guided by the instinct and the passion. The Maison is built on the concept of uniqueness, not only because every creation stem from pure innovation, but above all because every creation will be unique and unrepeatable, giving to each item an univocal and personal flavours, mirroring personal features of who will wear it. Giovanna Quaratino’s aim is to create a new and personal owned status quo in the Fashion, without following the mainstreams thoughts, every collection will be indeed named as the idea that inspired it, without being trapped in any seasonality, every clothing item will be anytime available.
The design project philosophy takes inspiration by simple observation, or autobiographical insights coming from an ancient family tradition, started with a tiny fabrics’ boutique in a delicate town settled in Basilicata , in the south of Italy. The boutique used to purchase only a small amount of the needed fabrics, making the creation of its clothes limited and exclusive. Giovanna Quaratino will carry on this excellence and high-class tradition. The keystone is preserving the experimental attitude, which bounds the tradition and the modernity, that can suite a timeless woman as well a timeless man, both self-confident, who pay attention to details, to colours and comfort.Last but not least, Giovanna Quaratino will conjugate, mix, fuse and combine her passion for the photography and graphic design in one or even all the processes that will need in creating every single object.
*Foto originale Satriano di Lucania 1963 ca.